Hand Knitting Co UK


Online Store Arts & Crafts


Web Design

The Company

The Hand Knitting Co is a start-up founded by the owner Daphne Stone who specialises in high-quality hand-knitted Onesie all-in-one baby suits to order. 

The Challenge

To launch this start-up business in a very competitive Onesie baby suit arena.

Initial online research established the existence of multiple players with low price structures and little options on colour choice or style, and the yarns used were of low quality. 

The Opportunities

A niche market opportunity identified a need for a high-quality all-in-one bay suit hand knitted in a quality yarn. Further by offering colour choices, size variants, and styles and the ability for the mum to be a design facility to make a statement by creating their very own unique onesie suit. 

Implementation of the Solution

The Design Studio

Applying Wix corvid advanced code a product configurator was created allowing customers to customise a one-of-a-kind product. A visitor can choose from a selection of colours, patterns, styles and sizes to create their very own unique onesie baby suit. They also have the opportunity to mix and match colours for arms, hood, body, sleeves and buttons.

The owner decided on using the high-quality chunky snowflake cuddly yarn by sirdar for its washability and service life in a choice of 20 shades.   

Once the design is complete the unique suit details are transferred to the cart for ordering. 


Growth-Driven Design Launch & improve over time


Create a logo and company identity for unique high-quality hand-knitted  onesie baby suits 


Define customer persona and preferred market segments

Colour Scheme

Type monochrome

Font Pairing

Heading, Playfair Display, Size 30px

Sub: Open Sans, Size 18px

Website Personalisation

Powerful Overlays

Website personalisation includes custom modal opt-in overlays for visitor sign -up, pre-order listing, newsletter, and personalised incentives added to relevant pages, providing a uniformed experience for all visitors on the site. The site is optimised for visitor interaction and search engines. (SEO)


GDPR Compliance

Data Gathering

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organisations across the region approach data privacy.  

All data gathering mediums on this website comply with the GDPR.

Dynamic Content

Accelerated development of web applications

Wix e-shop

Wix code to some elements

SEO optimised 

Accessible web design 

Optimised for Mobile

Growth-driven design

Google analytics installed

Media channels connected

Language translator

User friendly layout

The Benefits

  • Unique custom product selector design  studio  

  • Automated workflow 

  • Create your own customer loyalty programme for special guests

  • Promote your brand, online presence & visibility

  • Google monitor & analytics of visitor activity

Thank you

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