Hand Knitting Co UK
Online Store Arts & Crafts
The Hand Knitting Co is a start-up founded by the owner Daphne Stone who specialises in high-quality hand-knitted Onesie all-in-one baby suits to order.
To launch this start-up business in a very competitive Onesie baby suit arena.
Initial online research established the existence of multiple players with low price structures and little options on colour choice or style, and the yarns used were of low quality.
A niche market opportunity identified a need for a high-quality all-in-one bay suit hand knitted in a quality yarn. Further by offering colour choices, size variants, and styles and the ability for the mum to be a design facility to make a statement by creating their very own unique onesie suit.
Implementation of the Solution
The Design Studio
Applying Wix corvid advanced code a product configurator was created allowing customers to customise a one-of-a-kind product. A visitor can choose from a selection of colours, patterns, styles and sizes to create their very own unique onesie baby suit. They also have the opportunity to mix and match colours for arms, hood, body, sleeves and buttons.
The owner decided on using the high-quality chunky snowflake cuddly yarn by sirdar for its washability and service life in a choice of 20 shades.
Once the design is complete the unique suit details are transferred to the cart for ordering.
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